Sea for yourself / Volvo Ocean Race

Challenge: How to make the race’s Lisbon stopover a democratic and embracing event, being sailing an elite perceived sports.

Output (results): “Sea for yourself”. This was the concept we developed in which we value the historical Portuguese connection to both sea and sail. Within the event we designed a free concert and cross activities agenda as well as a small Portuguese brands showroom where one could buy products.

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Torke CC - Sea for yourself
Torke CC - Sea for yourself
Torke CC - Sea for yourself
Torke CC - Sea for yourself
Torke CC - Sea for yourself
Torke CC - Sea for yourself