IDEATORS · WHAT IT IS

What is Co-creation Thinking? A take on creativity based in a co-creation of unique strategies and ideas that solve marketing, communication, business and product ideation challenges. We call it IDEATORS. It’s an evolution from Design Thinking. We took the basis and improved it to focus on creativity and communication challenges. This has led us to validate it at Harvard University, teach it at Católica Lisbon Univertsity and empower companies around the world in the methodology.

HOW WE DO IT

Co-Creation Thinking Workshops that can last from half a day to a full week, in a fully collaborative way of working, with real time and on the spot doing and decision making. They can either be a part of our services: we develop all the strategic and creative outputs needed for a communication project.

HOW WE DO IT

Or be sold as a stand-alone product: for a more broader consultancy in other areas that need creativity as a tool.


LEARNING · IDEATING · IMPROVING · DOING

LEARNING

To fully understand the challenges, context, background, opportunities, goals, benchmark, etc. Used for the perfect briefing, we putt everyone on the same with a general update, using several sources of information.

Torke CC - IDEATING

IDEATING

To creatively explore solutions, scenarios, ideas and generate insights.

Brainstorm 2.0. We start with quantity over quality, but keeping in mind the outputs from the learning phase that should always be your reference.

IMPROVING

To fine-tune and further explore initial ideas. To evolve from ideas to concepts and strategies. From quantity to quality. Good for planning, road-mapping and structuring ideas.

Torke CC - DOING

DOING

Prototyping and testing. Good for innovation projects, product development and long-term / on-going communication projects, when testing is possible.

WHY WE DO IT

Among other things, we managed to kill the briefing. Because it was so many times the source of all problems when coming up with a fantastic idea. How could we expect that one document (be it 100-paged or 1-lined), on the shoulders of one person, could represent a whole department or company, to carry the responsibility of having all the necessary info? It was unfair to say the least.

1. RISK
REDUCTION

No wrong turns or misunderstandings. Very efficient process.

2. Transparency
and engagement

A transparent approach to strategy & creativity means a more business-oriented partnership between Brand and Agency.

3. Knowledge
transfer

Providing tools for future tasks.

4. Team
building

Through involving collaborators of different departments on creative group tasks.

5.
CO-AUTHORSHIP

A more dedicated team during the implementation stage and long after.

6. TOTAL
ALIGNMENT

With project's objectives and KPIs.

7. CREATIVITY
EMERGES

This process allows us to focus on coming up with creative and doable ideas.

8. FUN AND
ENGAGING

It's an unforgettable way of working creativity.

WOW

Trust the methodology. We’ve stress-proofed it with +100 workshops in four years, 12 different countries, just as many different cultures, while co-creating with almost 1.000 amazing people. It brought relevant ideas, award winning ideas, business driving ideas. It works. Try it. Try us.

LICENSING

The IDEATORS methodology has grown beyond its initial scope and it is now more common than ever that we empower client’s teams to use it in their own companies and processes. Through a hands-on and learning-by-doing method, we teach companies in different countries with a simple training that is tailor-made to fit needs: Please contact us through ideatorslicensing@torkecc.com.